Meet Elizabeth Rowe, Managing Partner, Banking Research Associates

I am a payments and retail financial services expert with over 20 years experience researching and consulting on a wide range of vital issues, including: Consumer  demographic and technology adoption trends; payment deployment impacts on consumers, merchants and third-party payments processors and retail financial services products and providers.


My interest has always been the intersection of consumers and technology with a focus on payments technology and the impact of fintech on the competitive landscape. Additionally, my work tracks that impact on swiftly changing consumer expectations and the adoption of new forms of payments.

My analysis and strategy recommendations are always research based and I am pleased to offer my expertise in consulting assignments, competitive benchmarking excercises, executive briefings, white papers and even subject-specific webinars for your staff.

I am particularly interested in technology, consumer trends and the strategies of emerging competitors (including fintechs, challenger banks and traditional financial players). 


250 Aberdeen Street

Dunedin, FL 34698


T: 347-702-2852

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